Dealfront

Dealfront, formerly known as Leadfeeder and Echobot, helps businesses connect with the right buyers through smart lead generation and sales insights. 

As they looked to streamline the sales process for their newly-established Enterprise Sales team, Dealfront wanted a tool that would cut down on repetitive tasks and make it easier to connect with buyers. They also needed a solution that could seamlessly integrate with their CRM, Salesforce. 

GetAccept fit the bill perfectly, helping them reduce the sales cycle and make their outreach more efficient.

Goals:

1. Flexibility and customization: A tool flexible enough to create, duplicate, and adapt proposals to reflect the different modules, use cases, and target groups that the revenue team works with on a daily basis. 
2. Ease of use for reps and buyers: A solution that could be easily understood and navigated by a diverse audience, including sales, marketing, legal departments, and IT security stakeholders.
3. Streamlined content sharing: A single, centralized space to share and collaborate on content throughout the sales journey, eliminating the need for repeated email requests and misplaced information.
   
   

Highlights:

• In some cases, the sales cycle was reduced from 150 days to 50 days using GetAccept. 
• The time spent exchanging information with prospects has been reduced by approximately 75%.
• Mutual action plans now make it easier for buyer and seller to progress through a deal. 
• The Salesforce integration allows sales managers to carry out more accurate reporting and forecasting on the status of opportunities.

“Sellers were spending about 2 hours exchanging information with prospects in every single opportunity. And I can safely say that, since using GetAccept, this has dropped by 75%.”

Dealfront needed a solution that could streamline information sharing, reduce repetitive tasks, and create a seamless experience for their diverse buyer base.

Initially, Carolina found it time-consuming to keep track of what information was shared with each buyer and often risked duplicating efforts. 

Now, with GetAccept, sellers have complete control over what is shared and when, and buyers know exactly where to go to find any content related to the deal. As a result, Carolina has seen a 75% reduction in the time spent managing information sharing.

“In at least a handful of cases, my sales cycle dropped from 150 days to roughly 50 days.”

Carolina has experienced a transformation in her sales process since implementing GetAccept. 

With the platform's user-friendly features and effective tools, she has been able to reduce her sales cycle from 150 days to just 50 days in some cases. Here’s a look at how:

• By streamlining communication and providing easy access to vital content, GetAccept has empowered the team to engage with prospects more effectively and efficiently.
• Engagement tracking lets the team see how prospects interact with each document, allowing them to focus on warm leads and refine their follow-ups based on real-time interest.
• For more complex deals, our mutual action plans create a shared timeline with clear milestones, keeping both the sales team and buyers aligned and speeding up the path to a decision. 
• Additionally, the platform’s chat and notifications allow instant follow-up, making communication quick and seamless.

With these improvements, Carolina and her team are not only closing deals faster but also building stronger relationships with their clients.

“The engagement tracking is just huge for me.”

The team at Dealfront has found that GetAccept’s engagement tracking features significantly enhance their ability to share relevant information with prospects. 

By monitoring how potential buyers interact with the content they share — whether they are spending time on specific sections or revisiting materials — sellers can tailor their communications more effectively. 

This real-time feedback allows them to prioritize follow-ups and refine their messaging, ensuring that they address the interests and needs of her buyers directly.

1. The cost estimate tool: Along with the duplication option, this is a big time saver for Carolina and the team. With projects that are similar but not identical, the flexibility to adjust as needed is invaluable.
2. Engagement tracking: These features help the team understand where buyers’ interests lie, which is crucial to staying in sync with the buyers’ journey.
3. In-document chat functionality: For Carolina, the chat feels ‘native’ compared to email, calls, or LinkedIn messages. It makes it easier for buyers to reach out and creates a more conversational experience.

"GetAccept keeps things simple. You don’t need a degree in engineering to navigate it, which is something I appreciate. It’s clear, easy, and efficient—exactly what we need to maximize our focus on selling."

Carolina appreciates how intuitive and user-friendly GetAccept is compared to other tools she has encountered. She mentioned that with other platforms, there’s a steep learning curve that requires significant time to design and reflect individual needs. 

This simplicity of Getaccept templates and the editor, however, allows her team to adopt the tool quickly. This reduces the need for extensive training and enables them to focus on what truly matters: engaging with prospects and closing deals.