Video, chatbots, and branded sales documents can help a stalled deal move along. It can help you to increase engagement with prospects and make that cold intro warmer. There are so many choices and higher-than-ever expectations from the buyers. So, how can you stand out from the competitors, making your B2B sales process more unique and personal?
1. Chatbots
Interact with potential customers with real-time response
Chatbots are virtual customer service tool that allows reps and salespeople to communicate with people via instant messaging. They can answer customer questions, collect data on people’s interests, and even suggest products.
Gartner forecasted that by 2020, over 85% of customer interactions will be handled without a human! If your business is making sales online, it might be time to consider investing in a chatbot.
2. Video
Stand out from your competition and empathize with your customer
How many customer cases do you read? It’s more fun to watch a video of your customers explaining a product or service. Video is the preferred format when it comes to consuming content. According to a new study, 89% of individuals claim that their decision to purchase a product or service has been influenced by watching a video. So, how does that translate into B2B sales?
Video fits perfectly into every stage of the sales process. Video allows you to cut through the noise by sending a quick intro. It’s eye-catching, and you can show the prospect that there’s an actual human behind the email.
With video, you can quickly clear any confusion there might be around a specific question or terms with the proposal that might have been hard to communicate over an email. Video makers can also help you save time and effort by taking care of the technical aspects of video production, so you can focus on creating content that will resonate with your customers.
3. Branding
Customize your sales document, quotes, and contract
Effective branding will differentiate you from your competitors, and by doing this, it will allow you to build a relationship with prospects and your customers. We all know that the sales process can't happen without a document.
Using video, chatbots, and branded sales documents will help you to better engage with prospects and make that cold intro so much warmer. Do you want to know more about how to become more personalized in your B2B sales process?
Want to learn more about Sales Engagement?
Read our Sales Engagement guide!
